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RYANAIR Launches online bingo & gaming partnership with jackpot joy

Ryanair, Europe's largest low fares airline today (Wednesday, 1st November 2006) announced an online gaming partnership with jackpotjoy.com, the UK's biggest on-line bingo operator, to allow passengers to enjoy a flutter while booking their flights, car hire, and hotels on www.ryanair.com. Through the launch of Ryanair bingo and instant win games, Jackpotjoy will be able to reach millions of new customers through the enormous home page traffic of ryanair.com, Europe's largest travel website.

Jackpotjoy.com's simple layout requires no software downloads and provides easy browsing for customers, making the Ryanair Bingo and instant win gaming experience much more enjoyable. For the first week, all new Ryanair Bingo and instant win customers will receive a free flight* as a special introductory offer, when they play any one of the 80 plus games available, as well as access to weekly jackpots in excess of £200,000.

Announcing the new partnership with Jackpotjoy.com, Michael O'Leary, Ryanair's CEO, said:

"When it comes to getting good odds and great value, there is no better place than www.ryanair.com. Finding a cheap flight is a racing certainty and now our passengers will have the chance to enjoy a flutter on Ryanair Bingo and instant win with just some of the money they have saved. We are delighted to have agreed this new deal with Jackpotjoy.com and expect it to assist us in offering the lowest fares of any airline in Europe by some margin".

Noel Hayden, CEO of Jackpotjoy.com said:

"This partnership is great news for Ryanair's passengers who will now enjoy Jackpotjoy.com's second to none gaming experience. With over £45 million in winnings paid monthly; we look forward to giving Ryanair's passengers a chance to win the UK's biggest online jackpots on over 80 fantastic games. Jackpotjoy.com's huge appeal has already made it the fastest growing internet site in the UK and this partnership will further extend that growth".

http://www.ryanair.com/site/EN/news.php?yr=06&month=nov&story=gen-en-011106

Spanish market

William Hill has already started its expansion into Spain, more and more Spanish soccer teams are sponsored by online gambling companies, … - these are just a few of many clear signs that the gambling industry starts to focus on Spain for future growth.

After the recent legal conflicts in traditional gambling markets a key strategic option is the expansion into less restrictive jurisdictions or into regions where an increased liberalization might be possible in the short term. Many operators surveyed mentioned Spain as a particularly attractive jurisdiction for such an expansion.

The following are some reasons why Spain is perceived as so attractive:

-        Increasing liberalization - Many autonomous regions in Spain are working toward a liberalization of the market, particularly the betting sector as well as interactive gambling could benefit from that.

-        William Hill and other big players are already poised for expansion into Spain - Many international companies, such as William Hill or Betbull/BWin, already have joint venture agreements in place and are poised to take advantage of the market in Spain.

-        Growth potential, especially for retail betting and interactive gambling - Overall Spain’s gambling market is expected to grow to Euro 39 billion by 2010.

By 2010 the retail betting market is expected to grow to ca. Euro 4.5 billion, which is more than 750% larger than its current size (CAGR of 71%).

The other growth driver will be interactive gambling, which is expected to reach ca. Euro 4.2 billion by 2010, a growth of ca. 240% (CAGR of 36%) over the current level.

-        Lotto craziness - Spain’s lottery market is one of the largest in the world and can boast impressive per-capita sales.

Online Poker – Driving Gambling to New Heights

Gambling reinvents itself constantly, and online poker is the product that seems to be the current guarantor of future growth rates. What began as triumphant advance in the USA is now leading to a global poker wave on the Internet:

• Poker will soon be the dominant online gambling offer. More than 60% of the industry experts surveyed believe that online poker will be the dominant offer in online gambling in 2-3 years.
• The amount gambled on poker websites around the world in 2005 is estimated to be more than USD 60 billion, and the commission revenues will be around USD 3 billion.
• Poker shows are a success on TV. Examples of successful poker TV shows include the World Series of Poker on ESPN and the European Poker Tour on Eurosport.
• Online site Paradise Poker was recently sold for about USD 300 million, and whispers of a poker site IPO with an estimated evaluation between USD 4 billion and USD 8 billion are making online poker a business to watch closely.

As the success of online poker revs up, the gambling industry’s traditional operators (e.g., William Hill, Ladbrokes, …) are quickly adding poker to their online offerings.